Blog Entry

OchocincO's: the NFL's most exciting cereal?

Posted on: August 25, 2010 10:49 pm
Edited on: August 25, 2010 10:50 pm
 
Posted by Will Brinson

So, we're way late on this, but it doesn't make it any less awesome: Chad Ochocinco has his own cereal.

Just as Terrell Owens had his "TO's" through PLB Sports, now too does Esteban have OchocincO's .

“Chad is a great personality, and with his involvement in social media and his interaction with the fans, he was an athlete that we were very excited to work with,” said PLB Sports President Ty Ballou. “One way or another, America has learned and is continuing to learn more about Chad Ochocinco off the field, and they’re finding out how great he is. Who wouldn’t want to share a breakfast table with him?”

I, for one, would prefer to share dinner -- Ochocinco tweeted about some seriously delicious, Southern-style greens and chicken he was grubbing on Wednesday night, and I almost cooked up the same thing, except mom brought leftover meatloaf downstairs, and I wasn't hungry anymore.

Look, a lot of people are "over" Ochocinco, and that's fine (it's mostly football fans -- my girlfriend literally cannot watch "Ultimate Catch" enough; it's ironically depressing). But PLB Sports is smart when it comes down to creating athlete-related cereal.

They're the one's behind not only TO's breakfast munchies, but "Flutie Flakes" and "Kurt Warner's Crunch Time Cereal," which, according to CNBC's Darren Rovell , is the top-selling PLB brand, having sold over 300,000 boxes back when people cared about the Rams.


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Image via Sports Business Digest
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