Blog Entry

NFL to offer refund on 2011 locked out tickets

Posted on: November 30, 2010 11:35 am
Edited on: November 30, 2010 12:16 pm
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Posted by Will Brinson

If the NFL eventually ends up in a serious labor issue (for purposes of the post, "serious" means "missing regular season games"), there's going to be a big problem with tickets, because plenty of them will have already been purchased.

To that extent, the NFL has announced that it, as first reported by Michael McCarthy of USA Today, will offer a full refund on all general admission tickets purchased to any preseason or regular games that are cancelled by a work stoppage.

Downside: this won't extend to PSL's, club tickets or luxury boxes. Those choices will be determined by each of the NFL's 32 clubs on an individual basis.

The NFL estimated that, based on this policy, it will pay out between $7 and $8 million per game that's refunded -- which is a nice number to throw around for public support, especially when you multiply it by 16 games per week.

Season ticket holders will have a choice as to how they want their refund -- either in the method they paid (credit card refund, check, etc.) or as a credit for future ticket purchases (which seems less awesome in these economic times). Fans who buy individual tickets have the same options -- a refund or a credit towards a future purchase, and both groups will be reimbursed "no later than 30 days after the final determination of how many games will be played" in 2011.

It's a smart policy, for two reasons. First, if folks think they won't get a refund for purchasing tickets, there's zero chance they'll gamble on the NFL playing games in 2011 by planning trips to see their favorite teams. And secondly, this adds to the hypothetical losses the NFL is incurring in a hypothetical situation where there's no football being played in 2011; currying fan favor is critical in terms of the PR battle over the labor negotiations, and the NFL would be silly not to appear to incur losses on this while also acting generously towards the everyday fan.

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Comments

Since: Dec 2, 2011
Posted on: January 29, 2012 10:39 pm
 

NFL to offer refund on 2011 locked out tickets

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Since: Dec 2, 2011
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NFL to offer refund on 2011 locked out tickets

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Since: Dec 2, 2011
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NFL to offer refund on 2011 locked out tickets

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Since: Oct 7, 2011
Posted on: October 13, 2011 10:30 pm
 

NFL to offer refund on 2011 locked out tickets

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Since: Jan 26, 2008
Posted on: November 30, 2010 5:03 pm
 

NFL to offer refund on 2011 locked out tickets

What about juniors in college? I hope there's a lockout because I like college football better and want some star players to return.



Since: Dec 6, 2009
Posted on: November 30, 2010 4:18 pm
 

NFL to offer refund on 2011 locked out tickets

Exactly.  What do they think, season ticket holders would continue to pay to hold the tickets for after the lock-out?  Thats almost as bad as paying $3000 for the right to buy tickets.  Oh yeah, they do that already.



Since: Dec 6, 2009
Posted on: November 30, 2010 4:16 pm
 

NFL to offer refund on 2011 locked out tickets

Gee, thats big of them.  I love it when billionaires reach out to the little people.



Since: Aug 21, 2006
Posted on: November 30, 2010 4:13 pm
 

NFL to offer refund on 2011 locked out tickets

It's smart to plan for a lockout but when they're already announcing their plans, NOT GOOD.   A lockout seems to be a good bet.  Fk the players.  They obviously haven't read any news on the economy.  Oh wait half of them don't even know how to read.




Since: Aug 24, 2006
Posted on: November 30, 2010 2:55 pm
 

NFL to offer refund on 2011 locked out tickets

They better!  And pay interest those greedy jerks!



Since: Aug 30, 2007
Posted on: November 30, 2010 2:27 pm
 

NFL to offer refund on 2011 locked out tickets

Ah shucks! Those NFL corporate guys are such sweethearts. Lets just pay them anyways. I mean games are so cheap, why not. Seriously, wouldn't it be considered stealing if they didn't refund the tickets? I am pretty sure if I paid for a product and showed up to pick it up and was told it didn't exist due to conditions out of my control, I would get my money back.


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