Blog Entry

Report: League shopping new eight-game TV package

Posted on: June 27, 2011 11:20 am
Edited on: June 27, 2011 12:27 pm
 
Posted by Will Brinson

There have been many signs that point to positive momentum from the NFL and the players for new football over the past week or so.

But this may be the best part yet: The NFL is reportedly shopping a new eight-game, Thursday night package to the television networks.

"Sources said the league currently has the rights to take enough games from CBS and Fox’s Sunday afternoon schedules to fill the new eight-game package and does not have to wait for those contracts to expire after the 2013 season," Daniel Kaplan and John Ourand wrote in today's Sports Business Journal.

So, as we know, at some point there will be 16 games played on Thursdays; it's more football in the national spotlight, and it's a vehicle to really crank up the presence of the NFL Network, which the league owns.

And under this scenario, eight games would air on the NFL Network and eight games would be shopped to an additional and/or current service provider. But who's that gonna be?

Well, Ourand and Kaplan report that Turner and Comcast "have emerged as the most serious bidders for such a package." Comcast would want to put the games on Versus -- therefore giving people a reason to find out what channel number it is and maybe later on watch hockey -- while Turner would obviously love to beef up the sports presence of TBS, TNT and truth.

"There’s going to be another package because when this [labor] deal finally happens, somebody is going to have to pay for it,” an unidentified network executive told SBJ. “Part of it is going to be paid by a new NFL package.” Additionally, Kaplan and Ourand note that ESPN is close to locking in a deal that will guarantee them possession of Monday Night Football for another decade-plus, at a the not-so-low cost of $1.8 billion per year.

This is particularly important because it sets the stage for a hefty price tag on the Thursday-night package. You can expect the league to demand well north of $500 million for the eight games that will be shown in primetime.

And while there's a great argument that Thursday night games don't draw as many viewers as Monday night games, those early week contests haven't been broadcast on nationally available cable yet.

A couple of compelling matchups on the right channel could immediately change the way the world looks at Thursday night NFL football, and net someone a pretty good revenue stream for the next few years.

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Comments

Since: Dec 2, 2011
Posted on: January 8, 2012 6:47 am
 

Report: League shopping new eight-game TV package

Uniquely successful web portal. I'm sure which means that planning on figuring out less several other writes.


fghdfre
Since: Dec 2, 2011
Posted on: January 2, 2012 5:40 pm
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hgtrerte
Since: Dec 2, 2011
Posted on: December 2, 2011 11:31 pm
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tomlye
Since: Nov 28, 2011
Posted on: November 30, 2011 6:26 pm
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Since: Jun 28, 2011
Posted on: June 28, 2011 2:02 pm
 

Report: League shopping new eight-game TV package

I have been married for 30 years and I know that all married men will agree the wife would rather have me ( us ) watch the games at home rather in a bar. I also love the idea of more Thursday night game but I would think the players would hate it. The big problem I have is they keep moving more and more games off free TV. There are older families that live in the country and don't have cable or satellite TV for them this will suck.




Since: Jun 10, 2008
Posted on: June 28, 2011 12:26 pm
 

Report: League shopping new eight-game TV package

doesnt matter what night or day they play, they'll rig it so their darlin' teams make the playoffs.



Since: Jun 26, 2011
Posted on: June 28, 2011 8:26 am
 

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Since: Jun 26, 2011
Posted on: June 28, 2011 8:23 am
 

coupons

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Since: Jul 30, 2008
Posted on: June 28, 2011 7:55 am
 

Report: League shopping new eight-game TV package

Hate the idea of more Thursday games. Sunday and Monday are great, spend the whole week looking forward to the games, plan game parties, set fantasy teams, enter the pools. If they spread out so much of the schedule every week, they mess with all of the auxillary perks that with with the more concentrated schedule. Injury status of important players in fantasy and pools is not known at that point. If the NFL wants to mess with the event atmosphere and the side benefits, play Thursday, and might as well add games daily.  



Since: Sep 8, 2006
Posted on: June 28, 2011 3:20 am
 

Report: League shopping new eight-game TV package

While I am not gonna crucify coach the way some have, I will disagree with his premise.  The NFL is a very smart business(and don't give me any of this B.S. that the lockout will change that.  You, me and everyone know that we will all go back to being diehard NFL fans the minute the season starts on time.  Kinda like if you really hot girlfriend dumped you and you talked about what a B she was, but then she came back to you.  You would take her back, you know it)Wow that was a tangent.  Anyway, as I said the NFL is a smart business.  They know their most important customer is the average adult American male.  Guys who buy tickets, have kids they can turn on to football, buy gear and all that.   The majority of that demographic  are married with children.  I am not sure what percentage of wives are gonna let their husbands sit around 7 nights a week and watch football but anyone who says it is higher than 5% is not or has never been married. 

Part of the awesome thing about football is that for the most part it crams it's games into one day a week.  Sure, we can get a Monday nighter in there(I normally have to Tivo it and always have to Tivo Thursday games)but for the most part I think I represent most married guys that have kids(remember the NFL's number one consumer)when I say "I get Sunday's and that is it"  Football 5-7 days a week would not only be overkill, but the majority of the NFL's top consumer would be unable to partake, making it a losing deal.  Will never happen. 


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