Another week, yet another endorsement for the formerly-toxic Eagles QB Michael Vick.
First, it was little-known Unequal Technologies, which makes protective gear that goes under his jersey and which signed him to a two-year contract at the beginning of the year. A few months after that, he got a deal with Core Synergy, a silicone wrist band.
Then, the big fish: Nike, which had dropped him in the face of dogfighting charges (and the subsequent conviction and jail time) re-signed him to a new endorsement deal.
And now, perhaps the richest endorsement of all: a three-year, $1.55 million deal with MusclePharm. That’s the word from NFL.com’s Jason LaCanfora.
|Vick's Q Rating|
Assuming Vick’s representation closes the deal, he’ll apparently be eligible for Pro Bowl and postseason bonuses, and Vick would have social media responsibility with the company.
After 19 months in prison, Vick had one pretty good season last year, and now, he’s got four endorsement deals. What happens next season if he, say, wins the MVP or leads the Eagles to the Super Bowl? Could he ever be as big in the advertising world as he was before he went to jail?
At this point, it’d be a pretty good bet.
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