Blog Entry

TV execs weren't sweating lockout

Posted on: July 30, 2011 1:51 pm
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Posted by Josh Katzowitz

Even if you were sweating the question of whether the NFL and the NFLPA would get a new CBA complete before the start of the regular season, the TV executives apparently weren’t.

They just figured there was too much money to lose for the NFL not to play games and have them shown on TV.

“There’s so many benefits to so many people that I was always relatively confident they’d get the deal done,” Sean McManus, the chairman of CBS Sports, told the New York Post.

So, the fact that a deal actually WAS consummated is a pretty good feeling for CBS, NBC, ESPN and DirecTV (especially since the NFL was supposed to have received money from the latter anyway, even if there was no season (although we never did get a ruling from Judge David Doty in how much of that cash the owners would have to give the owners after bargaining with the networks in what amounted to lockout insurance).

CNBC reporter Darren Rovell explains why football is so important to the networks and why the end of the lockout is such a big boost.

“The NFL is the most popular sport in the history of sport,” CNBC sports business reporter Darren Rovell said. “No sport at any time has been as popular as the NFL is now based on the percentage of people who watch in this country and the amount of time people spend consuming just the NFL.”

And also this: “Sports is the only thing on television that is not TIVO-able meaning it’s either live or it’s garbage,” Rovell said. “That’s really the value of sports and that’s what makes the advertising so valuable. Whether you go to the bathroom or not for the most part the ads are going to be on because you are watching live. … We’ve seen a tremendous amount of TV rights deal with sports go 10, 12, 14 years because no matter how we consume we know it’s going to be consumed live. So, no matter how the networks sell it, it is going to be of greater value.”

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fghdfre
Since: Dec 2, 2011
Posted on: January 1, 2012 11:47 pm
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hgtrerte
Since: Dec 2, 2011
Posted on: December 27, 2011 3:20 am
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tomlye
Since: Nov 28, 2011
Posted on: November 30, 2011 1:45 am
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Since: Aug 30, 2006
Posted on: July 30, 2011 7:47 pm
 

TV execs weren't sweating lockout

They just figured there was too much money to lose for the NFL not to play games and have them shown on TV.
Actually, I'm sure they would've sued the shit out of the NFL if the NFL didn't have a season...the owners almost roasted that golden goose...they've already lost plenty of fans.



Since: Jul 22, 2007
Posted on: July 30, 2011 5:51 pm
 

TV execs weren't sweating lockout

The difference is that the SCAMerican Stock market is the world's biggest SCAM and stock prices are about double what they should be due to the FRAUD FED's QE 1, QE 2, QE 2.5 and further corruption--- It doesn't matter that they raise the debt ceiling... the country is STILL bankrupt and companies are all corrupt- ESPECIALLY the ones who spend their money on football advertisng.  The NFL is the only well run business in the entire country. It's not perfect (DUMB: Interference Penalty/ DUMB: Deal with DirecTV/)-- but it's as close to perfect as you can get. FANTASY FOOTBALL has MADE the NFL the most popular sport in history. FANS watch ALL parts of ALL games no matter the teams, no matter the score-- all because of FANTASY FOOTBALL!  It's terrific and BRILLIANT of the NFL to embrace it.



Since: Jul 22, 2007
Posted on: July 30, 2011 5:50 pm
 

TV execs weren't sweating lockout

The difference is that the SCAMerican Stock market is the world's biggest SCAM and stock prices are about double what they should be due to the FRAUD FED's QE 1, QE 2, QE 2.5 and further corruption--- It doesn't matter that they raise the debt ceiling... the country is STILL bankrupt and companies are all corrupt- ESPECIALLY the ones who spend their money on football advertisng.  The NFL is the only well run business in the entire country. It's not perfect (DUMB: Interference Penalty/ DUMB: Deal with DirecTV/)-- but it's as close to perfect as you can get. FANTASY FOOTBALL has MADE the NFL the most popular sport in history. FANS watch ALL parts of ALL games no matter the teams, no matter the score-- all because of FANTASY FOOTBALL!  It's terrific and BRILLIANT of the NFL to embrace it.



Since: Sep 25, 2009
Posted on: July 30, 2011 5:02 pm
 

TV execs weren't sweating lockout

I feel the same way about the US debt ceiling.  I've been quietly buying up stocks these past few days waiting for the blowout.


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