Blog Entry

ESPN gets 8-year, $1.8B extension for 'MNF'

Posted on: September 8, 2011 10:37 am
Posted by Will Brinson

Are you ready for some Hank Willlliiiiiiiams? Because as long as the country singer can make it through another eight years, you'll probably be hearing his voice over the intro for 'Monday Night Football,' as ESPN inked a deal with the NFL to hold onto their primetime football programming for another eight years.

That's according to Daniel Kaplan and John Ourand of the Sports Business Journal, who report that ABC/ESPN paid $1.8 billion for the next eight years of 'MNF' despite not securing a spot in the Super Bowl rotation and only the possibility of landing a Wild Card playoff game in the future.

The price of the deal is, according to SBJ, a 63 percent increase over the current deal. So what'd ESPN get? Well, "many more highlight reels" of NFL footage for starters -- ESPN will use that footage to create two new football-related television programs and expand the time frame for airing current shows.

Oddly, 'NFL Matchup' is not included in this list and presumably will keep airing at 0-dark-thirty, even though it remains the best show on the entire network.

Additionally, ESPN gets "a wide swath of digital rights" that is expected to give them mobile/tablet/online streaming capabilities, which is a big win given the way the NFL guards its digital properties.

Yes, the deal is huge for both ESPN -- they keep the only football on Mondays for the next eight years. But it's a tremendous win for the NFL and just further proof of why a lockout during the season would have been patently ridiculous.

If this is an indication of how the revenue pie will grow in coming years, a failure to get a deal done would have been embarrassing.

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Category: NFL

Since: Dec 2, 2011
Posted on: February 21, 2012 10:01 am

ESPN gets 8-year, $1.8B extension for 'MNF'

Since: Dec 2, 2011
Posted on: January 15, 2012 11:47 pm

ESPN gets 8-year, $1.8B extension for 'MNF'

Since: Dec 2, 2011
Posted on: December 31, 2011 10:26 pm

ESPN gets 8-year, $1.8B extension for 'MNF'

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Since: Nov 19, 2011
Posted on: December 25, 2011 12:50 am

ESPN gets 8-year, $1.8B extension for 'MNF'

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Since: Dec 2, 2011
Posted on: December 4, 2011 4:21 pm

ESPN gets 8-year, $1.8B extension for 'MNF'

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Since: Nov 28, 2011
Posted on: November 28, 2011 9:29 am
This comment has been removed.

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Since: Dec 30, 2007
Posted on: September 9, 2011 12:30 pm

ESPN gets 8-year, $1.8B extension for 'MNF'

How long have you watched Football??? When have the sideline reporters EVER in the HISTORY of the league come up with something interesting to say? Never! The NFL Networks announcers are horrible! The NFL Networks studio talent is top notch with several ex-players. How was ABC much better with Theisman? He was awful. Give Tirico some time before you can compare him to Al Michaels, Bob Costas, Joe Buck etc. It's like judging Matt Ryan to John Elway at this point.

I couldn't agree with you more about how ESPN creates stories and makes up sources at time. I really do not deny that. Essentially the 6pm Sports Center is the equivalent to E-network. A bunch of half true drama's.

Since: Aug 20, 2006
Posted on: September 9, 2011 12:09 pm

ESPN gets 8-year, $1.8B extension for 'MNF'

And you are the deuce in my toilet

Since: Oct 18, 2006
Posted on: September 9, 2011 7:56 am

ESPN gets 8-year, $1.8B extension for 'MNF'

I can't stand ESPN, they are has beens, period.  Look at the jokes they have covering the games.  Rachel Nichols is clueless, and everytime she opens her mouth it sounds like she is just reading the telepromter with no deviation in her voice, not to mention she knows nothing of the game of football.  Then you get Suzy Kolbers worthless reports about clete size and grass conditions, geez thanks!  I have no problem with John Gruden, he is the only one.....

ESPN should stick to Tennis and the little league world series.  Is there a worse annoucner EVER than Mike Tirico?  Send him back to College football please.  He is horrendous.  Maybe Kornheiser was worse, but at least he stepped down.  NFL Network should get the rights if not back to ABC. 

Since: Oct 28, 2007
Posted on: September 9, 2011 7:35 am

ESPN gets 8-year, $1.8B extension for 'MNF'

I stopped watching MNF when it went to ESPN. That's not gonna change for at least 8 more years I guess.

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