During Thursday night's game -- a 31-14 Seattle win over Philadelphia -- Seahawks running back provided Marshawn Lynch provided an incredible highlight with a Beast Mode-y 15-yard touchdown run.
Even if he somehow wasn't the biggest story to emerge from the game, Lynch's touchdown run, and the ensuing Skittle snack that followed it, drew a ton of attention. But not just on Twitter -- Skittles themselves took notice and decided to offer Lynch a gigantic taste of the rainbow.
According to Darren Rovell of CNBC, Skittles is offering Lynch a 24- month supply and a customized Skittles dispenser for his locker room thanks to the exposure he gave their brand on the NFL Network.
Lynch's Skittle habit borders on addiction; the running back said later he's been eating them ever since he was a kid, because his mother rewarded him for touchdowns with the delicious, multi-colored mini sugar bombs.
If Lynch keeps playing like he has so far the past five games -- 591 rushing yards and five touchdowns in that span -- Skittles is going to have to send more candy.
For more NFL news, rumors and analysis, follow @EyeOnNFL on Twitter, Like Us on Facebook, subscribe to our NFL newsletter, and while you're add it, add our RSS Feed.
