Blog Entry

NFL inadvertently pulls Chrysler Super Bowl ad

Posted on: February 7, 2012 11:05 pm

By Ryan Wilson

The NFL is vigilant about protecting its product -- namely football -- especially online. That means doggedly ensuring that unlicensed videos are pulled from YouTube as soon as soon as they go up, and that was doubly true during Sunday's Super Bowl. Except that the zero-tolerance policy has some unintended consequences.

For Chrysler, it meant the NFL inadvertently having their Super Bowl ad pulled from YouTube, presumably because it was deemed controversial (inasmuch as it really bothered Karl Rove, anyway).

"This was a big deal for Chrysler," Suzanne Vranica of the Wall Street Journal wrote Monday. "The automaker was one of the few big-game advertisers that didn’t release its Super Bowl commercial prior to the game. That meant it missed out on the millions of dollars in free publicity that other advertisers got from online airings of their ads beforehand. Post-game online availability would have helped make up for that."

So why did the NFL yank the spot? Turns out it was a mistake.

"A third-party vendor monitoring game content mistakingly sent a takedown notice," NFL spokesman Brian McCarthy told "… The vendor thought the ad was part of the halftime programming, which is protected, and not a commercial."


Put differently, the NFL was fine with the ad (it even showed up on, Chrysler hadn't violated any copyrights, and neither Google (YouTube's parent company) nor NBC (the network that aired the Super Bowl) had an issue with the commercial's message. And yet Chrysler got hosed. But why?

More from Jalopnik:
Someone working on behalf of the NFL — maybe it was an intern at the NFL's social media monitoring company — neither Google nor the NFL will tell us specifically who it is — was apparently tasked with searching for anything related to the game once it started. Specifically, for anything "halftime" related.

It's possible that this person/persons searched through anything on YouTube with the word "Halftime" and sent a form-letter DMCA take-down request. That person was entirely wrong, but it cost Chrysler potentially millions of dollars because the ad was down within minutes after the game.
At the very least, it's a case of someone somewhere working for the NFL overreacting. At worst, it shows that Google's "act first, ask questions later" policy on copyright infringement probably needs to be revisited.

Upside: the commercial is again available on YouTube for everybody to enjoy. Well, everybody but Karl Rove.

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Since: Sep 24, 2006
Posted on: February 10, 2012 12:53 am

Clint Eastwood and Karl Rove

Clint Eastwood to Karl Rove..."Get off my lawn".

Since: Sep 12, 2008
Posted on: February 9, 2012 3:32 pm

NFL inadvertently pulls Chrysler Super Bowl ad

Talk about policies not working. What about the job creators having tax breaks for almost eight years, and still sending jobs overseas. Including the making of some of our nfl team equipment and jerseys. Crak limpbaugh response pleasssssssssse!!!!!!!!

Since: Apr 15, 2008
Posted on: February 9, 2012 3:30 pm

NFL inadvertently pulls Chrysler Super Bowl ad

Big brother cbs administrator is watching !!!! Big brother will remove any post even if it DOES NOT HAVE, any offensive, or threatening language, or any inappropriate content. The only thing I can think of is Big brother cbs administrator did not like my (clean & appropriate) criticism of  this administration. This is offensive to me, and anyone who pays for this monthly service. I would like an explanation from this administrator. I only have put "appropriate" content on this web site. No excuse cbs.

Since: Apr 15, 2008
Posted on: February 9, 2012 3:25 pm

NFL inadvertently pulls Chrysler Super Bowl ad

An administrator pulled my last entry, ???? There was nothing offensive in my paragraph. No obscene language, no threatening language, nothing offensive. I pay for this service, and cbs should not have pulled my entry. That is offensive. Maybe they didn't like my criticism of this administration. What is your explanation ?

Since: Mar 23, 2007
Posted on: February 9, 2012 12:05 pm

NFL inadvertently pulls Chrysler Super Bowl ad

Sadly, this is what politics has become.  You make an ad, such as this, that most would consider patriotic and some faction of our polarized politiical world deems it biased toward  the "other" side. It shouldn't take a war or a terrorist attack to bring our country together.  It should be the goal of politicians to do so.  This just doesn't exist today.  Someday, I hope we see it again.

Since: Dec 26, 2010
Posted on: February 9, 2012 11:55 am

NFL inadvertently pulls Chrysler Super Bowl ad

Screw the NFL. maybe they should be pulled for being controversal.  They all lie, big corporations, government and even pigs to protect them selfs from the truth and law suits .  the truth is they are all a bunch of F N morons.  Maybe it was an intern,  why the hell does an intern have this much power.  Its B S.  Is the NFL anti-american?  Hell they want to move our beloved superbowl to some other country.

Since: Aug 25, 2006
Posted on: February 9, 2012 9:49 am

NFL inadvertently pulls Chrysler Super Bowl ad

Just vote Ron Paul 2012 and none of this is in question..........


Since: Apr 15, 2008
Posted on: February 9, 2012 1:19 am
This comment has been removed.

Post Deleted by Administrator

Since: Jan 22, 2007
Posted on: February 8, 2012 11:51 pm
This comment has been removed.

Post Deleted by Administrator

Since: May 30, 2011
Posted on: February 8, 2012 10:55 pm

NFL inadvertently pulls Chrysler Super Bowl ad

Clint, the game is over but you just don't know it yet and lucky for you that you are too old to be around to really see what happens to your children and great-grandchildren because of the way your generation played the 1st half. Like the mother in China said to her child " Make sure to eat all of the food on your plate because there are children starving in Ameica"

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