ESPN's NASCAR telecast season got off to a good start on Sunday with the Brickyard 400 generating a higher rating than the 2010 edition of the race:
From News Release
ESPN's live telecast of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway on Sunday, July 31, earned a 4.6 household coverage rating, averaging 6,377,000 viewers, according to the Nielsen Company. The rating rose from a 4.2 for last year's event. Continuing a trend that has been seen across NASCAR telecasts this season, the Male 18-34 demographic was up 20% from last year's race.
|More NASCAR coverage|