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Tag:Butterfinger
Posted on: February 8, 2012 12:10 pm
 

Pawngo, Groupon facing big Butterfinger backlash

Pawngo made it rain Butterfingers. (Twitter.com)
By Will Brinson

Earlier on Wednesday, we brought you the story of Pawngo, an online pawn shop company that decided to have a little fun with Boston-area sports fans by dumping some Butterfingers addressed to Wes Welker in the middle of the city. This was designed to make fun of "The Drop" during the Super Bowl.

As you might expect, Patriots fans were just thrilled to be mocked less than 36 hours after the Super Bowl. Wait, what's that? Oh right. Sorry, they got really, really angry about the whole thing. So much so that Pawngo CEO Todd Hills wrote an apology.

"As a die-hard sports fan, I would like to sincerely apologize for a misguided and misdirected stunt that we did yesterday in Boston," Hillis wrote Wednesday. "In delivering a pile of Butterfinger bars to Copley Square in Boston, and a sign referencing Wes Welker, we were making a lighthearted gesture following Sunday’s hard fought game.   We thought that Boston fans would get a laugh out of it.  But,  for many great Boston sports fans, it was taken offensively.  Please accept my most sincere apologies. 

"We got caught up in the moment, reacting to a suggestion that we thought would be funny, but we were wrong, and on behalf of everyone involved with Pawngo, I apologize."

Hills effort is noble, but he quite clearly has no idea about the Boston sports fan demographic. A written apology isn't going to satiate their bloodlust.

Well, at least not before a bunch of them became aware that Groupon, the massive online-coupon company, and Pawngo share investors. Such a realization resulted in a little bit of anger directed at Boston Groupon on Twitter, which resulted in a little bit of corporate speak apology from them:
Does Groupon own Pawngo? We can't tell. (Twitter.com)

Butterfinger would also like you to know they had nothing to do with the stunt:

Butterfinger didn't lay a finger on this stunt. (Twitter.com)

Does this mean that we can put the old "Any press is good press" saying to rest forever?

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The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com