Tag:Chrysler
Posted on: February 12, 2012 2:25 pm
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SNL spoofs Eastwood's Chrysler Super Bowl spot

Hader parodies Eastwood in SNL's version of 'It's halftime, America.' (YouTube/Hulu)

By Ryan Wilson

Chrysler's Super Bowl commercial featuring Clint Eastwood's "It's halftime, America" pep talk was inadvertently pulled from YouTube last Sunday night not because of objectionable content or copyright infringement but because of a mix-up.

The day after the Super Bowl, the Wall Street Journal's Suzanne Vranica wrote that Chrysler "was one of the few big-game advertisers that didn’t release its Super Bowl commercial prior to the game. That meant it missed out on the millions of dollars in free publicity that other advertisers got from online airings of their ads beforehand. Post-game online availability would have helped make up for that."

The spot was generally well received (save the Karl Rove crowd) and given all the subsequent attention (as of this writing, it's been viewed almost 6.5 million times on YouTube), there is little concern that the ad hasn't been widely seen. Especially since Saturday Night Live's Bill Hader parodied the commercial over the weekend.


"I don't care if Obama runs the ball, or Romney throws a touchdown, or Ron Paul kicks a field goal with his tiny little chicken legs," Hader-as-Eastwood warns. "I tell you right now, though, I ain't puttin' Santorum in the game. He can stand on the sideline doin' cheers in his little sweater vest."

(Trent Lott takes offense to the cheerleader crack.)

The original Chrysler-Eastwood spot is below:


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