Posted by Josh Katzowitz
Even if you were sweating the question of whether the NFL and the NFLPA would get a new CBA complete before the start of the regular season, the TV executives apparently weren’t.
They just figured there was too much money to lose for the NFL not to play games and have them shown on TV.
“There’s so many benefits to so many people that I was always relatively confident they’d get the deal done,” Sean McManus, the chairman of CBS Sports, told the New York Post.
So, the fact that a deal actually WAS consummated is a pretty good feeling for CBS, NBC, ESPN and DirecTV (especially since the NFL was supposed to have received money from the latter anyway, even if there was no season (although we never did get a ruling from Judge David Doty in how much of that cash the owners would have to give the owners after bargaining with the networks in what amounted to lockout insurance).
CNBC reporter Darren Rovell explains why football is so important to the networks and why the end of the lockout is such a big boost.
“The NFL is the most popular sport in the history of sport,” CNBC sports business reporter Darren Rovell said. “No sport at any time has been as popular as the NFL is now based on the percentage of people who watch in this country and the amount of time people spend consuming just the NFL.”
And also this: “Sports is the only thing on television that is not TIVO-able meaning it’s either live or it’s garbage,” Rovell said. “That’s really the value of sports and that’s what makes the advertising so valuable. Whether you go to the bathroom or not for the most part the ads are going to be on because you are watching live. … We’ve seen a tremendous amount of TV rights deal with sports go 10, 12, 14 years because no matter how we consume we know it’s going to be consumed live. So, no matter how the networks sell it, it is going to be of greater value.”
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