|Ochocinco is embracing the "Patriot Way." (Getty Images)|
In 2009, at the Super Bowl in Miami, the OchoCinco News Network (OCNN) "launched." Patriots wide receiver Chad Ochocinco, then with the Bengals, partnered with Motorola to create his own news network, with various NFL players (Ray Rice, Darnell Dockett, Chris Cooley) serving as correspondents.
This year, Chad and Motorola are bringing OCNN to the Super Bowl in Indianapolis, but it will be fans who are the correspondents -- winning a shot to take a trip to the Super Bowl and enjoy media day are one of the many reasons to check out Motorola's Facebook page.
We talked to Chad about OCNN, Wes Welker on Twitter, ESPN (it's "scripted"), the Patriots (they, um, don't care about statistics apparently) and much more below.
Will Brinson: Chad, what's going on?
Chad Ochocinco: What's up Will?
WB: Not much, man. Hey, talk about the contest you've got going on with Motorola and OCNN because I think it's something that'll interest our readers, especially with the idea of working with a media mogul like yourself.
Ochocinco: Basically what I'm doing is instead of what I did last year is have fellow colleagues of mine in the NFL that were in the OCNN. This year I'm flipping it around and the folks who send in videos -- who will probably be journalism majors and other people who love journalism and sports and football itself. And so it'll help springboard whatever else they have going on. And I think it's a great idea to give the fans and those people the opportunity to experience media day at the Super Bowl -- that's the chance of a lifetime, especially for a fan.
WB: Yeah, for sure. Kind of break down what someone has to do to win, and what the responsibilities are for the winner -- do they get to spend media day with Ochocinco?
Ocho: Oh no. He won't be with me. I'm not planning to be doing media day because I plan on playing.
WB: [Laughing] Oh right, sorry man. You'll be getting interviewED.
Ochocinco: Yes, that's correct. The whole point is you put in your 30 second video on why you think you should be chosen and whatever comes to your mind that's creative and then the winner's chosen and after that there will be an itinerary for the winner. When I started doing it, it was new to me -- so this person will go through credentials and the whole nine yards and actually be a part of the media.
WB: Well, that's kind of awesome. I talked to Darrelle Revis and Chris Cooley who were correspondents. Will you have players back again this year?
Ochocinco: You know what? I think I want to use the fans this year. I think the players are good but there are so many people out there that love the media, that want to do broadcast journalism, I think it's really cool that they're into it like that. So to give them a chance to interact not just with the real media but in an atmosphere like the media day at the Super Bowl will be awesome.
WB: Yeah, I agree. And I think the NFL's a tough sport to cover because the sport's so saturated -- there are so many organizations that cover it. And I know when OCNN started people thought of it as "one of Chad's crazy ideas" or whatever. But you guys have done a nice job of keeping it relatively serious. Do you think it can be something that other media companies will respect?
Ochocinco: Yeah it takes a long to get to that point. It takes a long way to get to that point. With the right backing and the right steps and wanting to take it to that serious and take it to the next level, we can get that respect we deserve. But stuff like that takes time. And breaking the stories takes time and getting the trust of the athletes around the NFL to allow them to tell us things before anybody else … but it's possible and we can legitimately compete against ESPN and it's affiliates.
WB: Lemme ask you this -- you're preparing for the playoffs and the Patriots have a bye. How different is the approach in New England versus when you were in Cincinnati?
Ochocinco: I don't want to compare, I can't compare. And I care not really to talk about Cincinnati at all. I'm a Patriot and the Patriots, they win for a reason. So obviously the preparation is what it is and it's been the same way for a reason. Whatever way we do prepare, which I really don't want to get into, is the reason why we win all the time.
WB: Ha, OK. I think that's called "The Patriot Way." People always use the phrase "new season" to describe the playoffs. I know 2011 wasn't your greatest season, statistically speaking, but you seemed to show promise at the end of the year. Do you look at the playoffs as a new season for you as well?
Ochocinco: I have no idea. I do what I'm asked to do. One thing outsiders don't realize: they don't give two sh*ts about stats. They care about one thing winning: that's it. And I've embraced what they've asked me to do and that's it.
WB: Do you think Tom Brady's season has gone under the radar? I know that's weird and I know no one cares about statistics but Brady broke Dan Marino's record too and went over 5,000 yards and no one's talking about it -- is that something you find odd?
Ochocinco: I have no idea, man. I have no idea.
WB: OK … I was just curious because I find it odd. Um, back to the media aspect of stuff, is there something where you're working with OCNN is there something that the mainstream media does -- not wrong -- but that you'd like to see done differently?
Ochocinco: I don't really pay the mainstream media any mind on what they do or don't do. I think OCNN is just refreshing because it's different. For one, it's from players that are still active which makes it a lot more fun especially for those who get their news. Sometimes the mainstream media can be overhyped -- it's about filling the stories, it's like the TMZ of sports if that makes sports. And I think OCNN would be a lot better, hearing it from different views and different personalities.
And it won't be scripted you know? ESPN is so scripted.
WB: Yeah, I don't disagree. It gets old even when it's on in the background -- I'd be interested in something like that, that's more towards the fans and less towards entertainment. Is that what you're going for?
Ochocinco: Exactly, most definitely.
WB: As it turns out, you're Mrs. Brinson's favorite athlete of all-time. She's a big fan of "Ultimate Catch" and wanted me to ask if you've got any more reality shows coming down the pipeline?
Ochocinco: I'm not sure. I'm supposed to be filming with my fiancee in a few weeks. But I'm not sure what's going on with that. Just let her know my fiancee and I are supposed to be filming and right now that's about it.
WB: Ha, will do. Fiancee stuff is totally worthy of reality television. I want to talk to you about Twitter real quick -- your Twitter account is one of the most popular among athletes. How do you stay ahead of the curve in being an athlete on Twitter and engaging fans? Is there a strategy towards it?
Ochocinco: Nah, no strategy. Just having no filter. No filter is what makes it what it is.
WB: And did you play any part in getting Wes Welker on Twitter? He's pretty funny there too.
Ochocinco: Yeah, yeah, of course. He wasn't into it and I got him on two weeks ago and now he can't stop tweeting.
WB: Ha, good stuff man, alright. Well thanks again for taking the time to talk with us and hopefully you'll be interviewed by your own media network, pretty sure that would be a first.
Ochocinco: Alright man take it easy.
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