Tag:Stubhub
Posted on: February 5, 2012 4:03 pm
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StubHub: Super Bowl tickets down leading to game

Ticket prices are dropping faster than the zipline in Indy. (Getty Images)
By Will Brinson

INDIANAPOLIS -- The Super Bowl is the hardest ticket to get in all of sports, but two teams from major markets squaring off in Indy for Super Bowl XLVI, ticket prices are actually quite reasonable (relatively speaking) in the secondary market.

According to Stubhub, the top online secondary ticket broker, the prices for Super Bowl tickets have been steadily dropping since the Patriots and Giants clinched a spot in Indianapolis.

"Prices have been fluctuating," Joellen Ferrer of Stubhub told CBSSports.com on Friday. "As you can imagine, prices were at their height during conference championships. But since then, they're down about 20 percent. But that's typical of all events in every market. The Monday immediately following the Conference Championships prices started at $2,500 a piece and now they're actually down to about $1,800 and closer to $1,500 price point."

And the prices kept dropping throughout the weekend: as of 4:00 p.m. on the Sunday of the Super Bowl, the cheapest ticket available on Stubhub was $1,100.00. (At 3:45, that same ticket was $1,205.00, so the slope is getting steep, quickly.)

The prices for this year are much lower than last year, which is somewhat surprising. Patriots and Giants fans aren't exactly "not rabid."

"Ticket prices are about 10 percent lower than last year," Ferrer said. "Which is interesting because you've got Boston, you've got New York and you've got rabid fans. The economy's a little better but I think a couple factors play in: you've got Indianapolis, which is not exactly the easiest city to go into and it's not the destination city that, say, New Orleans or Miami could be."

Indy's done a heck of a job putting on Super Bowl XLVI, though, and Stubhub added a little bonus for anyone coming into town with a ticket purchased through their site: a party right near Lucas Oil Stadium to get ready for the Super Bowl.

"We actually rented out an ice skating academy across the field from Lucas Oil Stadium, and we've taken over two Olympic-sized ice-skating rinks and we're throwing a huge party for everyone who purchased tickets on Stubhub," "So about 5,000 people are going to walk through and pick up their tickets, because we won't ever mail that expensive of a ticket."

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The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com