Tag:Super Bowl commercials
Posted on: February 12, 2012 2:25 pm

SNL spoofs Eastwood's Chrysler Super Bowl spot

Hader parodies Eastwood in SNL's version of 'It's halftime, America.' (YouTube/Hulu)

By Ryan Wilson

Chrysler's Super Bowl commercial featuring Clint Eastwood's "It's halftime, America" pep talk was inadvertently pulled from YouTube last Sunday night not because of objectionable content or copyright infringement but because of a mix-up.

The day after the Super Bowl, the Wall Street Journal's Suzanne Vranica wrote that Chrysler "was one of the few big-game advertisers that didn’t release its Super Bowl commercial prior to the game. That meant it missed out on the millions of dollars in free publicity that other advertisers got from online airings of their ads beforehand. Post-game online availability would have helped make up for that."

The spot was generally well received (save the Karl Rove crowd) and given all the subsequent attention (as of this writing, it's been viewed almost 6.5 million times on YouTube), there is little concern that the ad hasn't been widely seen. Especially since Saturday Night Live's Bill Hader parodied the commercial over the weekend.

"I don't care if Obama runs the ball, or Romney throws a touchdown, or Ron Paul kicks a field goal with his tiny little chicken legs," Hader-as-Eastwood warns. "I tell you right now, though, I ain't puttin' Santorum in the game. He can stand on the sideline doin' cheers in his little sweater vest."

(Trent Lott takes offense to the cheerleader crack.)

The original Chrysler-Eastwood spot is below:

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Posted on: January 26, 2012 7:32 pm
Edited on: January 26, 2012 7:35 pm

Ferris Bueller takes day off in new Super Bowl ad

By Will Brinson

Matthew Broderick is embracing an old role for a Super Bowl commercial, as he'll be playing the role of Ferris Bueller for an as-yet-unknown advertiser.

We know this because "Coming Soon" recently posted a 10-second teaser for an advertisement (yes, these are things now apparently).

In the clip (below), Broderick walks to the window and opens up the shades to his room, reciting a familiar quote from the move, with a small change.

Then we get the *bow-bow ... chicka-chicka-ka* tune annnnnnd scene.

What's the advertisement for? No one knows. My best guess is Holiday Inn Express, although I like Five-Hour Energy as a dark horse. Mrs. Brinson thinks it's vacation-related (Expedia and/or something with really quick booking) since he's going to inevitably skip work to go and have fun. But she's also smarter than me.

Leave your guesses in the comments after you fire up the nostalgia machine, and just be glad Broderick's finally embracing the only role he'll ever be known for.

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Posted on: February 4, 2011 12:12 am

Super Bowl commercials analysis

Posted by Andy Benoit

Every year we hear how roughly half of the 100-plus million Super Bowl viewers are simply in it for the commercials. MSNBC sports business guru Darren Rovell says FOX is projected to make $200 million in Super Bowl game advertisements this year and another $100 million in pregame and postgame ads.

Thirty-second ads cost about $3 million this year. But a company that pays $3 million for a first quarter ad is going to get more bang for its buck than a company that pays $3 million for, say, a third quarter ad. Why? Because people pay attention more in the first quarter.
There isn’t a study behind this – just common sense. At your Super Bowl party this Sunday, watch the room’s reaction to ads. Everyone dials in during the first quarter because, hey, THESE ARE THE SUPER BOWL COMMERCIALS! THIS IS A BIG DEAL! WE HAVE TO SEE THIS! But by the third quarter, conversations have started, food and drinks have been consumed and attention spans have waned. People simply don’t pay as close attention.

Watch the behavior of your fellow Super Bowl viewers this Sunday – you’ll see.

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The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com