Posted by Andy Benoit
A story that didn’t get enough attention last year was how the small market Jacksonville Jaguars sold out every home game in 2010. This just one year after the franchise saw seven of its eight home contests blacked out and was facing constant speculation about a forced relocation.
When the news is negative, the media tends to report it. (And the public tends to clamor for it.) Thus, here we are writing about how the 2011 Jags are facing similar problems as the ’09 Jags. Despite twice extending its season ticket renewal deadline, the club remains 12,000 season tickets short of the 40,000 mark it wants to reach before making single game tickets available.
To stoke sales, owner Wayne Weaver held a conference call with season ticket holders earlier this week.
"We've gotta almost repeat that Herculean effort that we had last year," Weaver said, according to the Florida Times Union. "... They'll be talking about us again in the press saying we're not a great NFL market. ... It will send the wrong message to the national media and the National Football League."
Maybe if he would have announced the end of the lockout, he might have gotten fans' attention.
The Jags had anticipated needing to only sell 8,000 tickets. The new deadline is April 29, which makes you wonder if there might not be a subtle motivation for the front office to make a big splash with its first-round draft selection on April 28.
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