Louisville should have been called, and maybe there is still a chance to woo them to the BIG 12.
Louisville might bring the 26 mil necessary for Big 12 admission, but Cinci won't come close. The Big 12 has run itself into a corner in that there are no 2 schools that will bring the kind of money/value to make it worthwhile to invite them in. I doubt Louisville would want to forsake the ACC for the Big 12, though they might.
Only BYU will bring the value and maybe Louisville would. Good luck to you guys in finding 2 schools that will bring 26 mil each.